Question One

Before the aligning process, Trannell Crow Company undertook the role of monitoring responses and views of customers. They sought to safeguard elements that clients believed contributed to positive relationships. Some of the areas that were pinpointed by the customers include technology, strategic thinking, responses, exchange of best practices, focus on quality, quality personnel, and other elements. The company realized that integrating these components would help to deal with the operational gap in the relationships with customers.

Question Two

The five key initiatives are well structured to deal with the concerns of customers. The development of a unified playbook aids in the coordination of all delivery processes. There is also the formation of the client advisory council that will often meet to review the direction of the company. One of the benefits that are linked to these processes is the benchmarking of other organizations. There is also the addition of a new consulting practice with the objective of improving service delivery. It is worth noting that these changes are centered on customers, and have the benefit of increasing the efficiency of the operational processes.

Question Three

The initiative that I believe is highly effective is the creation of a unified playbook that would serve as a guide to service delivery in Trannell Crow Company. The playbook has the effect of pinpointing rules andprocedures to be followed. It further highlights some of the ways that expertise levels among workers would be shared. Additionally, it ensures that there are stable communication processes between the business and its customers, thus promoting quality services, improved customer satisfaction levels as well as operational excellence. Lastly, it will help in the shaping of the organizational culture and conduct of the employees.

 
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