Personal Mission Statement

Developing a personal mission statement in terms of strategic planning

My mission statement is to inspire positive change to my children and co-workers through teaching and coaching, treat all people equally with respect and dignity and be financially independent. A personal mission statement defines one’s purpose in life, and it explains why someone exists (Walker, 2011). It significantly contributes to both personal and professional development. My mission statement identifies and tells what I am and what I intend to do. It explains the fact that I have respect for others and treat them in a dignified way irrespective of their age, religion, status or ethnicity. It further determines that I am independent, a family and a people person.

Analysis of how a mission statement reflects personal economic goals.

It is essential for a mission statement to reflect and depend on one’s personal goals partially. This happens after making a review of the mission statement and tailoring one’s intentions to financial feasibility. Economic goal is reflected in my mission statement because I have a steady job for financial freedom and stability. I financially able and can educate myself more on positive change. At the moment the economy is much stable, and I earn a considerable income which I can use to finance my mission. I am finically able to learn training and coaching skills to empower and inspire my children and co-workers with positive change. Personal involvement, financial and economic involvement act as significant parts of the mission carried in the mission statement. A mission is bound to fall without personal, economic and financial involvement.

Analysis of the relationship between the mission statement & personal philosophy of quality and image

Competency and professionalism are crucial elements needed whenever a person desires to be treated with respect. When an individual fails to exhibit competency and professionalism, then society will not take the person seriously, and this will jeopardize the mission. I have the means to impact positive change professionally and competently. I have faith in myself that I can effectively influence others with knowledge and transform them positively. Having the needs to complete my mission, my image will be positively recognized in society, and I will inspire trust and the people will be in support of my vision.

Analysis of the relationship between the mission statement & personal core competencies

Personal core competencies are the abilities which contribute to one’s success. They communicate the goals which support the mission statement (Albarqouni et al., 2018). Competencies like value and quality are important to achieving the mission. Personal mission statement is crucial because they help in attaining personal goals which further makes it possible for the mission statement to hold and become realistic.

Analysis of the relationship between the mission statement & personal competitive advantage

Fundamentally, a competitive advantage makes goods and services of a particular organization or individuals much better than those of their competitors. Competitive advantage is created when a firm identifies the target consumers, competitors and benefits of the services or goods offered. Successful companies often communicate the benefits of their products to the target customers and explain why the products are preferred to those of the rival firms (Albarqouni et al., 2018). Individuals communicate their competitive advantage through their resume, experience, interviews, and appearance. Both organizations and people need to better and competitive products than their competitors. For all this to be possible, mission statements should align with a competitive advantage.

Analysis of the relationship between the mission statement & the target customer

It is essential to develop mission statements which match and communicate customers’ needs. Target customers are potential buyers and who organizations position their products for them to purchase (Lynn, 2011). Because the ideal buyer will have specific traits and situations, the product to be offered should speak to the target customers and adapt to the customers’ changing needs. Ideally, the mission statement should be created to match or exceed customers’ expectations. In my statement, my target group is my children co-workers and every person that wants to learn about positive change. Customers know about a mission because the mission statement communicates what an individual or organization wants to do. Therefore, it is of equal importance to deliver the mission statement to the target customers to invoke their input and feedback.

Analysis of the relationship between the mission statement and personal responsibility

Ultimately, the mission statement and personal responsibility need to be linked to both trust and commitment. In essence, it is vital for a person to have trust in oneself and others and commit fully towards the mission communicated in the mission statement. People need to have the integrity to commit 100% to the mission statement (Walker, 2012). Individuals and organizations need to take personal responsibility for the goods and services they are marketing to the consumers; this will motivate everyone in and outside the organization. When this is done and adhered to, then the employees will develop a sense of purpose, and this will encourage and motivate them to perform exceedingly well.

If personal responsibility is nonexistent, then people will lack the morale, motivation, and encouragement to commit to their roles and tasks. Lack of personal responsibility will further contribute to a decline in sales and revenues and trust will be lost as well. A company will, therefore, need to seek assistance from outside forces to earn back and retain the faith and commitment of the employees. In this regard, if the people I work with (my children and co-workers) don’t trust me, then they will be unwilling to buy whatever I intend to offer to them.  My responsibility is to help my children and co-workers through inspiring positive change.












Albarqouni, L., Hoffmann, T., Straus, S., Olsen, N. R., Young, T., Ilic, D., … & Glasziou, P. (2018). Core competencies in evidence-based practice for health professionals: consensus statement based on a systematic review and Delphi survey. JAMA network open1(2), e180281-e180281. Retrieved March 18, 2019, from doi:10.1001/jamanetworkopen.2018.0281

Lynn, M. (2011). Segmenting and targeting your market: Strategies and limitations. Retrieved March 18, 2019, from

Walker, J. L. (2012). Mission statement creation and dissemination in service organizations: Reaching all employees to provide unified organizational direction. Communication and Theater Association of Minnesota Journal39(1), 6. Retrieved March 18, from