Media is one of the platforms that have been used by marketers for a long time. There are a number of factors that have influenced the rise in the use of media. Among the reasons that favour the use of media includes its flexibility and convenience, which make it to be a better option for marketing as compared to the traditional methods that lacked flexibility and also led to the wastage of time as the marketers traveled from one point to the other as identified by Geraghty& Conway, (2016). In addition, today’s media has enhanced the ability of marketers to specialize, segment and target specific groups of consumers thereby increasing the potential of sales and minimizing the cost of sales. Social media is one of the best marketing platforms that one can use today to boost their sales as compared to traditional media.

To start with, the traditional media includes such mediums as the television, print media, broadcast media and the billboards. I use traditional media mainly as a source of entertainment whereby I listen to a variety of radio channels and watch different TV stations during my free time. I easily zap one channel to another every time one channel starts flooding with advertisements whether it is a radio or a TV station. Similarly, I only skim through the advertisements in such printed media like newspapers and magazines and I never focus on their content. According to Stephen &Galak, (2012), traditional media may be an ineffective medium of advertisement and product promotion when compared to social media.

On the other hand, today’s media like Facebook has become a product promotion where trade is made. People with different products createawareness to the public, and since most people are using the platform, it becomes accessible to a large group of people (Morra, Ceruti, Chierici& Di Gregorio, 2018). I have made a couple of the online Facebook orders and it also feels secure because I only make my full payment after my orders have been delivered. Other social mediums like Twitter also help share information and ideas among different individuals. By using Twitter, I get to understand that various problems can have different ways of solving them depending on which one suits better. Great ideas and opinions are given by individuals from different fields of life, therefore, creating a suitable learning environment.

Additionally, Instagram is another great social media platform that has created a room for interaction and communication among different people in different horizons across the world. The increased convenience in communication has made the world a global village and it has helped to bridge the physical distances between people from different geographical locations(Morra, Ceruti, Chierici& Di Gregorio, 2018). Instagram has helped me to interact with people from different continents, learn various values from their cultures that have, in turn, helped me to respect other cultures that may differ from my own. Instagram also links with other platforms like YouTube to offer detailed lessons on different topics. I spend a considerable amount of time in my social media accounts, mainly Instagram and Twitter because they offer me valuable lessons in different fields. In both platforms, I have followed people who challenge and inspire me and that has helped me to keep growing.

In conclusion, social media has taken over traditional media in the current world since it offers better and improved functions and services that the traditional media used to provide. While social media is a great source of entertainment for its users, it has also been used widely by marketers to push their products to potential customers as well as pull customers to their retails. Social media also offers great lessons about almost everything in life and all an individual need is to choose the topics that are most relevant to them.

References

Geraghty, G., & Conway, A. T. (2016). The Study of Traditional and Non-traditional Marketing Communications: Target Marketing in the Events Sector.

Morra, M. C., Ceruti, F., Chierici, R., & Di Gregorio, A. (2018). Social vs traditional media communication: brand origin associations strike a chord. Journal of Research in Interactive Marketing, 12(1), 2-21.

Stephen, A. T., &Galak, J. (2012). The effects of traditional and social earned media on sales: A study of a microlending marketplace. Journal of Marketing Research, 49(5), 624-639.

 
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