Speakers have four methods of delivery at their disposal. These techniques allow individuals to pass a message to an audience at the stated appropriate moments. The first method takes the form of an impromptu which provides the least time possible to deliver a piece of information. It could be a speech or a request to read a vote of thanks or a scheduled announcement. Here, it is crucial that an individual knows the main point, and remain relevant to the purpose of the speech.

Secondly, a manuscript involves the use of texts provided beforehand. These manuscripts could be outsourced or prepared by the speaker at their convenience. Reading in a letter-perfect manner to an audience may be challenging, especially when there is a need for the speech to appear unforced. Most addressees find natural speeches, talks, and discussions more appealing than those that seem to have a rigid and scripted outlook.

Another method of delivery is memorization, which refers to a situation where a speaker has to memorize a speech fully, word by word, from the beginning to the end. This technique is one most fashionable yet very challenging to master. However, it highly depends on the proficiency of the orator, as it is imperative for it not to sound like a recitation.

The extemporaneous method, finally, involves a significant amount of research in the quest to deliver a quality speech or presentation. The tasked individual prepares a statement and internalizes the message so that he or can speak to an audience, employing eye contact while at the same using notes that outline the key areas of the speech. This system allows the speaker to be more conversational and flexible in their address.

While addressing the media, one of the essential things that individuals may consider is the authenticity of the information. Since media platforms reach a substantial portion of a population, it is imperative that a speaker avoids the use of unclarified details that may mislead the people. Most audiences find methods that are conversational and flexible more appealing. In light of this, an individual may employ a system that allows for eye contact and the creation of a connection with addresses. This structure of narration or speech-giving may be more memorable than those which are rigid and appear as recitations.

Employing traditional methods of delivering a speech to an audience achieves the objective. However, the use of visual and auditory aids makes the message more engaging, enjoyable and, introduces a lasting effect. Individuals may use PowerPoint presentations that include the use of pictures, videos, and soundtracks during a performance, the displaying of projects, or, in teaching. Alternatively, one may use paper handouts which are cheaper and still engaging with the audience as they may include drawings and further illustrations. Also, a speaker may employ a few props to spice up the conversation with an audience.

The purpose of any form of communication is to get a good response. In light of this, it is the sole responsibility of the speaker to ensure that they are efficient in their delivery. To achieve this, it is critical that the individual first establish the appropriate channels of communication and the suitable delivery method. Subsequently, he or she should attempt to conduct research on the present barrier and how to overcome them. It will also be a valuable addition if the person understands their audience to facilitate adequate planning. For instance, in a sales presentation for Colgate, it will be central to the achievement of the objective if one knows the audience will comprise mainly of children, adults or mixed populations to ensure that the message reaches the targets.

Business Letter

Dear Supervisor,

The launch of our new Colgate product was a success, and on behalf of the whole team, I would like to thank you for the support you continue to extend to us. It is presently an exciting for us as we gear towards the launch of the sales campaign. The new Herbal Colgate is a promising product, and we hope that an aggressive sales promotion will double the numbers currently enjoyed by the company.

The advertisement will involve the use of social media and, traditional platforms like radio and TV. The team will craft specific messages addressed to particular target populations. The newly developed Colgate is one that shows a lot of promise as predictions show that people across all genders, ages, and regions like the product and aim to buy it once it is available in their local stores.

The sales team predicts the sale of over a million tubes in the four weeks, which will be a record number in the history of the company. However, the developments division humble request that the management pushes for the direct participation of other departments to guarantee the Colgate fraternity success in this sales campaign. The team proposes the use of the memorization method in the pushing of sales across all areas. This technique is most suitable since the product has an attractive design and Colgate is a well-known brand, allowing sales representatives to capitalize on the existing level of trust. The product is most beneficial to customers as it contains natural extracts and perfectly blended herbs, which, leave a fresh aftertaste and, helps in the strengthening of teeth. The new Herbal Colgate, retailing at $3, is healthy for use by all members of a family, from the young to the old as they all require fresh breath and healthy teeth. It is, therefore, a humble request that all departments come together and support this cause, in the quest to increase brand awareness and increase sales for the newly developed Herbal Colgate toothpaste.

Memo

Dear coworkers,

It is my pleasure to bring to your knowledge about the upcoming sales campaign for Herbal Colgate, a newly developed formula that targets people across all demographics. Herbal Colgate consists of herbal and natural extracts that give people a fresh feeling after brushing, while, at the same time strengthening their teeth and gums. The novel product will retail at an affordable price of $3 per tube, and the lead department projects record numbers of up to one million pieces in the first four weeks of the sales campaign.

The most preferred method of sales presentation will be the memorization technique which will allow lead representatives to spell out all the useful pieces of information to the customers and the value they will get by purchasing the product. To increase traffic, it is a proposal that all workers unite to this cause to bolster the chances of success of the campaign. The campaign will employ the extensive use of social media and other conventional methods of promotion.

Conclusion

The whole exercise was an exciting and packed with valuable pieces of information. Through this writing activity, I now know the four important methods of delivery, which allow individuals to pass messages to relevant audiences in ways which they can understand. Additionally, I know the recommendable visionary and auditory aids that are applicable in the quest to make presentations more interesting and appealing. The second part involved the creation of memos that addressed the supervisor and the coworkers. It was a bit challenging especially in coming up with relevant details for the sales campaign.

Mapping the sales campaign with a suitable delivery method also presented difficulties. Nevertheless, I discovered that memorization matched perfectly with the product when there was an existing interest and, trust between the brand and the consumers, which was present. It was a valuable discovery as I now understand how to map the requirements of a product with the appropriate systems for presentation.

This experience will be valuable in my future presentations as I now understand what to do to improve the effectiveness of the message I intend to pass. I am also aware of tips to develop my sales pitches, campaigns, and internal marketing strategies. Courtesy of this writing activity I will be able to handle memos and similar tasks in my future career activities. These valuable skills will equip me to dispense the mandates in my job positions later in life and also to be able to communicate both laterally and vertically with my colleagues and supervisors, respectively.