Psychological Research and Human Behavior in Marketing

Psychological Research and Human Behavior in Marketing

What type of psychological research has contributed to the field of consumer behavior with respect to marketing? Select a company that you are familiar with and apply at least one of these concepts in your response. Provide qualitative data that supports your response.

Consumer behavior is a key factor that guides consumers on the selection of a product.  Researchers on the psychology of human have helped in establishing the emotional aspects that affect consumer behaviors. The salespeople and marketing organizations have integrated the behavior into their marketing programs with the ai

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