Redbull’s Unethical Marketing Strategies

Redbull’s Unethical Marketing Strategies

Company that Lied about their Product

Redbull is one such company that was involved in unethical marketing strategies. The energy drink giant was involved in false advertising. It lied and misrepresented the energy drink’s ability to enhance reaction speed and performance, even though the advertising claim lacked scientific support for the claim that the energy drink providedextra value to a customer relative to a mug of standard coffee. RedBull pervasively marketed their energy drink as agrander source of vigor more valuable than more expensively priced standard coffee or other more common sources of caffeine. However, according to studies conducted on the drink bythe European Food Safety Authority Journal foundthe energy drink to only have caffeine as its only active ingredient, and therefore, it had no performance enhancing properties. This false claim resulted to a law suit.

Why is it Unethical

I think what makes RedBull’s marketing strategy unethical is for the reason that they used exaggerated product claimswhichprompt consumers to purchase RedBull drinksthat did not uphold what they indicate they do.RedBull’s marketing strategies are also unethical for the reason that such falsified conduct and practices mean that their marketing is not only deceptive and fraudulent but also a form of false marketing strategy.RedBull’s’ marketing strategy is unethical, not because the drink doesn’t give a consumer wings, rather because it claims that the energy drink gives a higher energy boost than an average cup of coffee, which has been scientifically proved to be a lie.The companytakes advantage ofcustomersby committing to them that the energy drinkbolsters the body system by making available a blend of elements which whenconsumedenhance a consumer’s physical as well aspsychological performance. However, the energy drink avails no enhanced ingredients or energy to the customer’sbody functioning that cannot be equally obtained from a standardized caffeine pill or coffee.



Goree, K., & Bredeson, D. (2011). Ethics in the Workplace (3 ed.). Mason, OH: Cengage Learning.

Scheinbaum, A. C., Semenik, R., Allen, C., & O’Guinn, T. (2014). Advertising and Integrated Brand Promotion (7 ed.). Cengage Learning.


Do you need an Original High Quality Academic Custom Essay?