The justice department of the United States alleged of the interference of the 2016 presidential election by Russia. The department charged thirteen Russians and three companies that were accused of devising a complex network that was meant to subvert the election and endorse the presidential campaign of President Donald Trump. It was alleged that the Russians stole the identities of the Americans and masqueraded as the political activists. They also posed as religious and racial groups that showed trust in Trump (Sandilands, 2016).  The Russians succeeded in their mission by hacking the Democratic emails as well as social media campaigns. After so doing, they formed the social media pages and groups that were linked to immigration, black lives, and Christianity. By so doing, the Americans were moved to believe in the leadership of Trump. The Russians tainted the image of the Clinton as well as taking hold of the purple election battleground states such as Virginia, Florida, and Colorado. Although the allegations are linked to being the strategy of Trump in the tug of war with Clinton, he denies those claims. Trump claims that Russia planned to trend on the United States four your before he declared his presidential ambitions. However, the claim by Trump was put into question when Clinton at first appeared to scoop the victory and the Russian operatives alarmed of the allegations of voters fraud by the Democratic.

Social Media Marketing

I believe that every business desires to reach as many customers as possible. Therefore, social media marketing provides such a vast space to achieve all types of customers. For example, more than one billion use Facebook within a month. This translates a pool of customers to business owners. Social media provides a bigger space to reach customers as compared to traditional marketing. However, there are a couple of challenges that are associated with social media platforms.  For example, it poses a dilemma when choosing the best platform. Currently, there are several advertising platforms such as Facebook, Twitter, Instagram, Snapchat and even youtube among many others. Business owners find themselves indecisive concerning the most profitable platform.

Although social media provides a pool of customers, it also imperative to know that succeeding in establishing an active presence isn’t a walk in the park. The advertisement on Pinterest and Instagram requires quality and captivating photos and videos. Youtube videos and Facebook ads need expertise to attract the attention of the customers. Although the interaction with the customers in social media can be significant, solving a customer service problem can turn sour in a twitter exchange or Facebook ads that attract many trolls that could harass the fans. Lastly, the landscape of social media marketing is ever dynamic. For instance, in the early 2000s, MySpace was the talk of the day (Apuzzo & LaFraniere, 2018). Currently, its roots are nowhere to be traced. There are many social media platforms of which some are popular today and will die off tomorrow. This dynamism is accompanied by the development of new policies that govern those sites and ultimately affecting the marketing strategies of the businesses adversely. For instance, in 2018, the change in the algorithm of Facebook shook the marketing arena. They put new policies of fewer posts from pages else the brands would appear in the user’s news feed.

References

Sandilands, T. (2016). Advantages and disadvantages of social media marketing.

Apuzzo, M., & LaFraniere, S. (2018). 13 Russians Indicted as Mueller Reveals Effort to Aid Trump Campaign. The New York Times, 16.