Sales promotion strategies

Sales promotion strategies

Promoting a business is an essential aspect of organizational activities. When customers are turning up for your products and services, you cannot make sales. To promote business there are three different types of sales promotion strategies comprising of Push, Pull and a combination of Push and Pull sales strategy.

Comparing and contrasting sales promotion strategies

The push sales strategy is most applicable to the manufacturers who wish to push their product in a supply chain to the final users.  The manufacture of OMO offers incentives to motivate the middlemen into persuading the next person to buy the OMO brand.  The technique is mostly used by big market players such as Unilever who provide a bonus to their staff for referring an individual into their business. Pull strategy will work best by getting OMO consumers interested in the product to create demand (Clow & Baack, 2012). When the desire for OMO is evident the chain of supply pulls it through as retailers request suppliers and distributors who ultimately ask the producer about the product. Exciting OMO users will encompass product promotion through television, internet, and magazines which lends them to the pull strategy. Combining the two systems can also be significant where Unilever decides to offer OMO consumers gifts or incentives and also offering the sales team incentives like an extra commission or vocational contest. Through a combination, a match is likely to be achieved from motivated buyers with a satisfied sales team to increased sales growth.

The relevance of Sales promotion strategies to different types of sales

Trade is an activity which is concerned with the distribution and supply of commodities, and these require a combination of push and pull strategy (Clow & Baack, 2012). The combination of the strategy will enhance greater suppliers and distribution by motivating suppliers and providing incentives to buyers. Retail marketing requires a pull strategy which is used by the retailers to focus on the final consumers and convince others to increase the use of a particular product. Telemarketing requires a direct connection between a salesperson, and the consumer and this process needs a push strategy to convince the consumers and buy the product. E-marketing is a process of product promotion through the use of computer software, and it involves all the methods from production to distribution to the final consumers hence requires a combination of push and pull strategy.


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