Samsung’s Galaxy S10

Samsung commemorated its 10th anniversary with the release of Galaxy S10, the phone adds to Samsung’s celebrated S series which has been in the market for a while now. It conveys on change with a novel-looking Infinity-O screen so expansive it uproots the front camera and a triple-focal point back camera that captures ultra-wide photographs (Shin, Lee & Jung, 2018). Samsung S10 in-screen unique mark sensor tech is excellent and will capture and identify your information well for enhanced privacy and security, while it is Wireless Power Share is outstanding for sharing power with friends or watch any content with friends. That is a great deal of progress – it’s worth the price and the Galaxy S10e and S10 Plus fringe it from the two sides as better choices.

Promotion

Samsung has done a great deal of promotion for the Samsung S10. A lot of banners have been used to promote this phone in the local markets, mostly in trade shows and events, big banners that are conspicuous hence easily noticed have been made for Samsung S10. This has helped to reach a large group of potential customers, therefore, creating awareness of this phone and in that way, increasing the sales (Roddy, 2018). The banners have been designed in a manner that draws attention by incorporating unique images of Samsung S10 accompanied by large bold deadlines about the phone’s unique features. They capture the in-display fingerprint scanner and the phone’s flat display in the pictures, and the images attract a lot of customers.

Flyers have been designed attractively have been distributed in all the Samsung retail shops. The Samsung marketing team also have been circulating these flyers as a leave behind to potential clients that they meet during their cold calling missions. The goal is to use the flyers as a reminder to the potential customers, and it is likely that in the near future having kept the brochure they will be able to purchase the phone when and if the need arises (Madani, Abdulai, Ha & Koosawangsri, 2014). The Flyers have also been emailed to the list of clients who have subscribed for Samsung updates and even individuals they have interacted with before, having received the flyers, this group of individuals can as well refer other individuals to purchase the phone. The flyer displays the Backside Charging Earbuds of the phone and explain further on the Wi-Fi 6 in full effect of Samsung Galaxy S10

Samsung has always had unique and useful promotional methods for its products. The banners and flyers provide more excellent details on the gadgets features and the benefits that the phone will contribute to the phone owner. The Samsung promotion strategies are a standout amongst the best methodologies ever in light of the fact that they helped a cost-driven organization to modify its structure to become an expert maker (Shin, Lee & Jung, 2018). Due to the consistently changing tastes and preferences of buyers in the technology business, organizations needed to imitate and offer dynamic and advanced gadgets to their clients (Roddy, 2018). Along these lines, Samsung has additionally had to change so as to maintain the high position in the market, and the new Samsung marketing strategy is fundamental to advancement, this has led to the significant evolution of the Samsung Galaxy S series that presented the excellent Samsung Galaxy S10.

Price

The Samsung Galaxy S10 is trading as low as from $750 for Galaxy S10e, the Galaxy S10 is at $900, and the Galaxy S10+ is $1000. In case an individual needs more internal memory; they need an additional $100-200 for that. Samsung is faced with stiff competition in the market especially for the Samsung S10 which has not been in the market for long. Pricing is one of the problematic issues as it demands to understand the market. To control the challenge of pricing and competition, Samsung embraces a pricing strategy of skimming which has enabled it to win over its competitors.

Samsung has utilized skimming when launching the Samsung Galaxy S10; it has sold the phone at a generally high value due to its uniqueness, advantages to clients and its present Wow factor. However, gradually as the phone gets more established in the market, the cost will be reduced and sold at a competitive price (Madani, Abdulai, Ha & Koosawangsri, 2014). This Skimming strategy enables the firm to modify and refresh its prices with increased competition leading to a reduced cost to draw in more customers. If other advanced mobile phones are presented to the market, the organization will need to bring down their prices to such an extent that those customers who need to purchase a Smartphone are pulled in to buy theirs.

Place

Samsung has always maintained a broad retail network for its flagship phones, and that implies that potential customers do not need to struggle in locating where they can purchase the new Galaxy S10. Samsung is a highly esteemed brand, due to this fact, most retailers will undoubtedly keep Samsung as an option or as the essential product for their clients. The distribution structure is the most intriguing on account of Samsung S10 (Shin, Lee & Jung, 2018). In most urban areas, Samsung has a solitary merchant through whom they distribute all through a region. It is, therefore, easier for potential customers to purchase their Samsung Galaxy s10 from most cities across the world.

Conclusion

Samsung Galaxy S10 has advanced features that offer great services. This phone markets itself with its 6.1-inch Infinity Display. It acquaints an about the edge-to-edge look that extends through with pixels overflowing the bent edges along the sides– the front surface of this phone is slim making it more attractive and portable. The promotion strategies used for this phone convincing enough to increase the sales, the pricing, however, may lock out many potential buyers from purchasing this phone, one needs to spend an additional $180 on Samsung Galaxy S10 over the S9 which has to some extent similar features. Lowering the price of this phone will most definitely increase consumer demand and increase sales (Roddy, 2018).

References

Madani, F., Abdulai, M., Ha, J., & Koosawangsri, R. (2014). Samsungs Innovation Strategy in Smart Phones Market. SSRN Electronic Journal. doi:10.2139/ssrn.3023595

Roddy, M. (2018). Promotional Marketing. doi:10.4324/9780203705810

Shin, J., Lee, S., & Jung, M. (2018). Marketing Strategy of Samsung Electronics India Ltd. – Localization-Standardization in Marketing Mix Strategy -. International Business Review, 22(4), 167-190. doi:10.21739/ibr.2018.12.22.4.167