Semiotics analysis to an advertisement

Semiotics analysis to an advertisement


Advertisements are made to impact or notify the general population who see them. Each advertisement has an intended interest group, which can be founded on several factors. Understanding the intended interest group and how to contact them with the correct message is critical to the success of the business. For individuals to believe in a particular product and purchase it, they have to identify with the tone and subject of the message. By inspiring an emotional response with somebody, an individual connection is made, and trust is set up.

This advertisement targets men of shorter height, to be more specific, the product will target young men of shorter stature. Even though the product is significantly useful for older men who happen to be short, this group of individuals may not be interested in this shoe due to differences in tastes and preferences as individuals grow old, the target group for the advertisement is, therefore, the young and middle-aged men of a shorter height. However, this does not limit any other potential clients for this product; any man regardless of the age can use this shoe to stand tall.

This advertisement works in convincing the target audience that they need this shoe to stand out. The advertisement also persuades the target group to get this shoe by portraying the benefits that the shoe has. The principle motivation behind advertising the Gaoge’s shoes is to initiate and sustain its market demand as well as broaden its market; potential clients will consequently be intrigued to purchase the shoes. This being a new product in the market, advertising will create awareness about its existence in the market and therefore attract individuals to check it out. Due to the increased height of the shoe, some individuals may conclude that this shoe might result in health issues such as back pain as a result of its extended height.

The Final Advertisement:

The Gaoge shoe is ideal for individuals who want to increase their heights; the shoe offers a taller appearance to individuals who have put them on. People of shorter heights may experience low self-esteem as a result of their height. These individuals may often be mocked by friends or even strangers hence making their lives uncomfortable. Gaoge’s shoes are the perfect solution for such individuals; the shoe increases the height of an individual by a height ranging from 5-8 centimeters.

This is evident from the advertisement where the first picture portrays the young man at the height of 170 cm, the young lady standing next to him has refrained from holding hands with the young man in the first picture. However, in the second picture, the young man has a height of 176 cm after wearing the Gaoge’s shoes and is comfortably holding hands with the lady. This shoe is, therefore, a solution to height discrimination issues as it increases the height of individuals to their desired heights.

The shoe does not interfere with comfort and style either as it has an internal heel that raises the height of the wearer. Designing the heel in such a manner results to comfort and retaining the style. The second picture portrays the gentleman looking happy and comfortable on Gaoge’s shoes. This convinces the target audience that the shoe is comfortable and does not compromise on style. The man seems more joyful in the second picture, this can mean, high self-esteem and self-appreciation, this confirms the words of standing taller as used in the advertisement.

The phrase “want to stand taller? “has loaded words that have huge emotional insinuation and include firmly positive reactions past their correct interpretation. The is persuasive as well as convincing to the audience that Gaoge’s shoes will make them stand tall, the words as well as the visual content has a significant influence on the audience and aids the potential client in identifying the shoe and memorizing the contents,


This course work has been instrumental in expanding my knowledge and understanding of the semiotics topic. This has helped me be in a position to uncover how signs convey thoughts, dispositions, and convictions. With regards to TV, film, papers and different types of media, the study of semiology has made me able to clarify how pictures are utilized to speak to and to convey different information. I can comfortably think and analyze signs from a semiotic perspective and therefore clearly understanding the intended purpose of signs.

I am now able to analyze different signs and symbols in various media forms and derive the correct meaning from them as well as constructing signs to form a specific purpose; the constructed sense may seem unrelated to the signs some of the times. I am also able to communicate and analyze social and political messages conveyed through different media forms. Semiology has offered me a method for analyzing how signs are used and comprehended in the media. It has enhanced my understanding of the fundamental implications in the media output and how the audience acknowledges or rejects the meanings.

This knowledge has aided me in analyzing this advertisement and getting the deeper hidden meanings in the pictures.  I was able to break down the advertisement into separate parts and examine each of the different parts separately as well as relate each of the components together. Semiotics has also enabled me to understand how our social and cultural norms are connected to the Communication that happens around us; I was able to use this in analyzing the advertisement and looking deeper beyond what seemed like the obvious interpretation. Through Semiotics I was also able to gauge the intended purpose of the advertisement as well as develop different viewpoints on the same. Proper analysis and interpretation of the Advertisement would not be possible without the understanding of Semiotics.