Seth Goldman is the co-founder of Honest Tea, and he learned about Triple Bottom line at tea gardens in South Central China. The area had no infrastructure that could create a harmful environment at areas where the pure tea was grown (How entrepreneurs can change society – the story of Honest Tea: Seth Goldman at TEDxMidAtlantic, n.d.). The society was poor, and people could experience frequent floods. However, because the environment was safe, the organic tea was preserved well. The area had no threats of runaway development. This implies that we are a society that is solution oriented. The sustainability of the companies should conform to the interest of the society. In situations when we have health issues, we tend to listen to doctors who prescribe medications that result in more harm than good (How entrepreneurs can change society – the story of Honest Tea: Seth Goldman at TEDxMidAtlantic, n.d.). It is important to understand the cause of the problem and focus our attention on solving the problem.
Seth Goldman is an entrepreneur who located a business opportunity by interacting with nature and utilizes the available resources. Organic tea is a product that promotes a healthy society, and it is effective to consumers. The way individuals interact with society has to change, and business must be part of that change. We should find passionate individuals who can share the product with the lifestyle of the community. Similarly, if you want change to happen, you should get the biggest partner with a larger contribution. Partnering with Coca-Cola company is a venture that scaled up the business (Dr. Woody Interviews Seth Goldman of HONEST Tea, n.d.). It increases the market coverage. Entrepreneurs should find different ways of interacting with nature that would result in a healthy impact on the environment and society. The environment is critical and large enterprises are doing enough to ensure there is a provision of a sustainable environment. Promoting healthy environment is a huge opportunity, and if a person can do it well, then big companies can invest in such project (Dr. Woody Interviews Seth Goldman of HONEST Tea, n.d.).
Dr. Woody Interviews Seth Goldman of HONEST Tea. (n.d.). Retrieved from https://www.youtube.com/watch?v=RNERSmkIUHo
How entrepreneurs can change society – the story of Honest Tea: Seth Goldman at TEDxMidAtlantic. (n.d.). Retrieved from https://www.youtube.com/watch?v=21d7sOyVGKg
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