Stryker Corporation is a United States medical technology company that was incorporated in early 1946. The company has specialized in the provision of various medical technologies and equipment. Some of its notable therapeutic technology is applied in spine products, neurotechnology, and orthopedic, surgical as well as medical equipment. Stryker’s primary segments are MedSurg, Orthopaedics, Spine, and Neurotechnology. The company has several corporate units that coordinate the major strategic departments. In this case, the analysis of Stryker Corporation is based on the orthopedic segment. This unit is a significant department in the company considering that it deals with the organization’s critical activities. The essential aspects of the orthopedic segment are trauma implant equipment and reconstructive systems that cover both knee and hip systems. Stryker’s competitors in the medical technology industry are Medtronic plc., Zimmer Biomet Holdings Inc., and Olympus Optical Co Ltd.

Stryker’s primary goal in the medical technology industry is to make healthcare better and affordable to many people. Also, it aims at integratingeffective technologies to healthcare practices as a strategy to improve both the patient and hospital outcomes. Stryker is currently operating in more than 100 countries worldwide. This shows that thereis the competitiveness of medical technology products. The mission statement, on the other hand, is “together with our customers, we are driven to make healthcare better”(Stryker Inc, 2019). This mission statement is good since it recognizes the role of customers in the industry. It creates a perception that the company is customer-oriented to meet their expectations. Stryker’s quality policy is driven by the need to provide customers with medical technologies that improve the status of healthcare besides meetingregulatory standards. The slogan “at Stryker, we believe results speak louder than words” has played a critical role in the corporation’s marketing and advertising strategies (Stryker Company, 2017).

The four primary values that guide Stryker Corporation’s activities are integrity, accountability, performance, and focus on people. According toKeller and Richey (2006), corporate attributes are pillars that drive the corporation to achieve its goals and objectives. The value of integrity is critical since it shapes the brand image and reputation in the industry. Therefore, a focus on this value implies that the Stryker would be creating a perception that all its activities are based on moral principles. The attribute of accountability, on the other hand, makes all employees and other stakeholders answerable for their actions and decisions while handling company affairs. As such, the focus on accountability makes it easy to manage employees in all the 100 countries that Stryker Corporation operates. The aspect of performance, on the other hand, is essential since it motivates managers and employees to combine their efforts towards the achievement of organizational goals and objectives. The value of people implies that Stryker Corporation value people who form an integral part of the workforce and customers. That said, a focus on the needs of people is one way to motivate workers and at the same time meet both the demands and the expectations of customers.

The directional strategies provide the course on the aspects that Stryker should prioritize based on the conditions in its external and internal environment. It is apparent that there is an aggressive competition in the industry and thus the need to focus on innovation and supply of quality medical products. Therefore, the company should continue focusing on the quality of products to remain competitive. Stryker Corporation, however, should shorten its vision statement to enhance understanding. Grusenmeyer (2009) noted that a good vision statement is short and precise to make it memorable.

References

Grusenmeyer, D. (2009). Mission, vision, values & goals.

Keller, K. L., & Richey, K. (2006). The importance of corporate brand personality traits to a

Successful 21st-century business.Journal of Brand Management, 14(1-2), 74-81.

Stryker Company. (2017). Company description, Mission Statement, and Strategic Goals. Retrieved from https://www.stryker.com/content/dam/stryker/about/Stryker_Company_Overview_2.pdf/subassets/page1.pdf

Stryker Inc. (2019). Together with our customers, we are driven to make healthcare better. Retrieved 2 10, 2019, from https://www.stryker.com/content/stryker/us/en/index.html

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