Social Marketing


The strategy of social marketing is important and needed to help the society and individuals realize the consequence of their behaviors and therefore change to make their lives better. The use of commercial marketing elements which are persuasive is the secrete behind the approach. A good number of people believe that their behaviors are right and therefore an attempt to show otherwise and the need to change result in too much resistance.  A strategized persuasive social marketing approach can work out the opposition and change the behaviors. The approach analyzes behaviors to understand their cause and therefore target to offer something good to the target with the aim of changing the practices. This study provides a social marketing plan for changing self-harm and other negative behaviors of young men with mental disorders such as stress and depression.

The scope of Mental Health in Young Men

Cases of depression in the US leading to self-harm and death are high, especially among the young people. An estimate of 9 percent of a male in the US suffers from depression every day (Blumberg, Clarke & Blackwell, 2016, 1). The percentage of those with anxiety disorder every day stands at 7.5 percent.  Young people in the US are also experiencing depression where, about 2.5 percent of those between the age of six and twelve are victims (Blumberg et al., 2016, 3). The percentage of children between eight and fifteen years who experience depression in the cause of their lives is 13. Blumberg et al. (2016, par 3), reports that suicide ranks number 10 among the major US causes of death. The number of males who commits suicide in the US is four times more than the number of women. However, the cases of suicide in young people between the age of 15 and 24 years are very high. Suicide ranks number two among the major causes of young people’s deaths. According to Blumberg et al. (2016, 3) over half of the suicides occurs through firearms in the US.

The rate of mental disorder in the United Kingdom is high standing at 16 million people. About 25 percent of all citizens in the UK experiences mental illness in their life (McManus, Bebbington, Jenkins &  Brugha 2016, 4). Out of the whole population with mental illness, the largest share affects young people. In the UK, suicide is among the leading causes of death among young people below 35 years (Marsh, 2017, par 3). An approximate 1660 people below 35 years committed suicide in 2015, which was an increase from 1557 in 2014. According to the Office of National Health Statistics England (2018, par. 5), 12 percent of all young people between the age of 5 and 19 years were depressed in 2017. Also, the number of males who commit suicide is three times more than that of women.  In 2013, there was 78 percent of men committing suicide while that of women was 22 percent (Marsh, 2017, par 3).

Death through self-harm in Australia leads at number 13 among the major causes of deaths. The position has improved from 15 in 2016 (Australian Bureau of Statistics, 2018, par 1). The figures show that there is increased mental disorder among the Australians, which is leading to suicide through, self-harm.  The country records high death rates related to self-harm in men compared to women.  According to the Australian Bureau of Statistics (2018, par 2), men commit suicide through self-harm three times compared to women. Out of all male deaths in 2017, 75.1 percent came from self-harm high compared to that of female, which was 24.9 percent of all deaths in the gender.  Even without comparing men and women, 75.1 percent of all deaths resulting from self-harm is very high. Australian Bureau of Statistics (2018, par 2) points out those male deaths through self-harm rank at position 10 in the major causes of deaths while in women, it is above number 20.

Insights into the Decisions Made

While mental illness occurs in both genders, the effects appear to be more in men compared to women. The challenge with men is to identify when they have depression. Women show signs of sadness and increased fear among others thereby getting help.  Also, women tend to talk about their mental disorders with other women or people(Wang et al., 2013, 4). On the other hand, Men will always hide their emotions and other signs, which may reveal that they are depressed, or have other metal related illness (Wang et al., 2013, 4). Although excessive stress, depression, and anxiety may reveal through physical signs like racing heart, digestive issues, and prolonged headache, men tend to deny that they are worried. The denial, therefore, makes it very had to help them solve their stress disorders.


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