Introduction

Tangible signs of change can only exist in the mission statements. It implies that language is a crucial aspect of communication in business as well as other affairs. In the article, management and communication have been merged to create mobile actions. The use of language is vital in appealing or expressing one’s self, and other individuals through the creation of texts that have a discourse and meaningful action are being created in the long run. This fact is evident in the analysis of the mission statements of the two corporations; Dana and Honeywell. Different social forces push the two companies in creating the corporate message for the consumers and the society at large.  The article discusses these mission statements through the aspects of vision, and communication as they unveil in management literature. Communication in change management as evident in the mission statements imply the fact that written communications go beyond formal communication strategy to the inclusion of a captivating message spoken through labels and even metaphors.

Research Questions

How do corporations project their philosophy through the use of the mission statement?

How does the mission statement “buy in” employees?

What are the differences in communicative purpose given the similarities between linguistic and rhetorical?

The main Idea of the article

The article evaluates the strategy of using their mission statements in getting their image sold on the competitive market. It focuses on the language affair in businesses by evaluating the use of linguistic and rhetoric in creating tangible words that have an impact on the consumers on the market. To further create an understanding of this fact, the article looks at the findings developed from a study on the mission statement to develop contemporary approaches to discourse as well analyzing genre within the institutional ideology and linguistics.

Research methodology

The methodology used in the article is qualitative research. Three sentence-subjects in three different mission statements was employed. One mission statement from Dana Corporation and two mission statements from Honeywell were collected and analyzed. The Philosophies and Policies of Dana were examined since 1969 since it has never been changed but only for a few additions that were made to include globalization. The PPD consisted of eight sections and in general 66 sentences on a full page, single- space flayer. On the other hand, the Honeywell Principles (HP) had seven short paragraphs that were developed on an unstructured mixture of elements such as the organization goals, virtues, processes, and groups. The Honeywell Strategic Priorities (HSP), the mission statement was restructured in 1986 where the statement was this time four times longer and more structured than the previous one. Data for sentence subjects in both the three mission statements were evaluated based on the sentence subjects. The total number of sentence subjects that related to employees as opposed to economy or customers as well as the breakdown of each category into a lexical realization was considered. Despite the presence of sentence fragments and imperatives in the three mission statements, the survey provided that all the three mission statements had their sentence subjects focusing more on employees of the organization, with a percentage ranging from 48% to 79%. In other words, employee-denoting subjects determined the proportion at which each corporation developed its mission statement. In the analysis, a qualitative approach was still applied in that the analysis was based on the textual as well as the linguistic forms in evaluating the mission statement genre of the chosen companies. The macrostructure of at least two statements was presented through the salient features of linguistic where the standard linguistic technique of substitution was highly employed to reveal possible outcomes of discoursal choices. In other words, the analysis had dealt more with assessing the topic arrangement and order in terms of imperatives as well as the declarative, choice of lexis, sentence fragments and even the relative absence of modals.

Philosophical theories involved in the article

Social action theory has been included in the article. The theory focuses on the various social actions such as effective, traditional and rational actions. The rational action more so entails the goal and value that creates subjective meaning. In the article, the creation of the mission statements from the two corporations is evident to have focused on the actions in the social theory. The Mission statements permit a more synthesized perspective on social, cognitive and textual that are relevant for a language theory. Inother words, understanding the embryonic structure of the mission statements is only possible when the originators thoughts are accessed. Although there may exist values that are purely textual for stylistic or cross-cultural perspectives, the mission statements in this context have created an image on the community as well as institutional aspects that have been propagated by the use of genres. The socio-cognitive input is evident in the mission statements as opposed to the texts. Certainly, it is further apparent that the three mission statements have rationally been created within the context of culture, legend, and history in the sense that they are attached to the social, administrative and economic decisions relating to the corporations. Their role, permanence, and provenance is placed within elitist discourse since the mission statements have strategic objectives that inspire the need for commitment within the discourse community.

Functionalism theory

Within the scope of the functionalist approach, social institutions in the society are looked at in various ways under which they form as well as shape the community as a whole. The core institutions are defined by sociology in aspects of the economy, family government among others. In other words, the cores depend on each other to function properly. Looking at the article, the analysis of the mission statements shows that the statements have been framed to touch on all the parties of the society. For instance, when the mission statement focus more on the employee as seen in the article, the employees significance in the organization impacts the outcome hence the society in general. When a part of the society is motivated through the mission statement, the economy in general shoots up due to the existence of a tranquil environment.

Alternations

The inclusion of rhetorical consciousness raising is what makes the article better. This is so since the text can create an understanding of the reasons behind mission statements and the corporate messages as well as images prevalent in contemporary society we see today. In the analysis of critical linguistics as well as educational genre, the article through the imperative aspect integrates the discourse-centered approach to the educational experience in the sense that linguistic is placed pivotal learning discourse skills suitable in navigating our day to day life. Arguably, the article appears better given the fact that in evaluating the mission statements, it goes beyond data collection to have centered on the history of the corporations to gain a deeper insight. The framing context has been explored through collecting a broader range of made site visits as well as talking to primary players, as well as the business press. This was purposed to get a more profound meaning on the drivers behind the creation of such mission statements. All these activities are the ones that led to the clear and systematic analysis of the article in that texts have been described in a concrete level.

Argument

The methods of application in data collecting, as well as sampling, is effective given the type of analysis applied. The illustrative analysis in the article seems to have been effective in evaluating the mission statements where the statements have been framed in a non-technical or rather a simple language. The article has effectively presented the analyses independently based on the general theory of discourse with much of the attention being given to the ideological stance. In other words, in choosing and evaluating the results of the research, it is evident that multidisciplinary collaboration is embraced to show the social action created by the mission statements. In other words, mission statements are a representation of a corporate document mostly encountered by entry-level employees in a corporate.

Conclusion

Despite having been denied the chance to follow the site visits as well as carrying out interviews, the article still evaluates the mission statements through creativity. Honeywell and Dana mission statements are evaluated in depth and analyzed to understand the reason behind the reframing of values to create a purpose unique from competitors. In other words, the mission statements for the two companies are weighed upon social control as well as the linguistic form to create textualized contexts that are deterministic frameworks in nature.

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