To be an effective manager, it is often encouraging to establish a purpose statement and performance standards that would define the core of your business. Designing a purpose statement gives direction to your actions. In my previous organization, for instance, I developed a purpose statement which was aimed at providing a safe, professional, and enjoyable work environment that improves the morale of employees. Setting a purpose statement ensures that employees strive for excellence in achieving the desired goals and objectives. I believe that every organization requires a purpose statement and as a manager, it will help me bring meaning into why the organization exists and what it is doing. Managers are expected to give direction to the rest of the workforce.

With a purpose statement, the manager is capable of better understanding the purpose of the organization and offers the best approaches to achieving the goals. Managers can better understand the organization from the external and internal environment, its challenges and opportunities. It provides a benchmark for decision making and planning. At the same time, a purpose statement can help the manager gauge whether the organization is walking on the required path or accomplishing its objectives.

In the areas of SAW, the purpose statement helps find solutions. When a manager has a clear understanding of the purpose of the organization, they can effectively manage the organization and assist them in achieving the set goals and performance standards. Managers with a clear understanding of what is required of them by the organization tend to be more effective in achieving the goals and objectives of the organization.

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