Stryker Corporation is one of the biggest medical technology firms in the world. The headquarter of Stryker Corporation is located in Kalamazoo, Michigan. Stryker Corporation is ranked among the Fortune 500 companies. Stryker Corporation produces a wide range of products in the field of medical technology. In the US, most Stryker Corporation products are marketed via personalized marketing which targets various medical practitioners and healthcare facilities. The firm management has also done an excellent job in selling its products in the international platform. Statistics indicate that Stryker Corporation sells its products in over 100 countries using its sales branches and subsidiaries. The firm also uses third-party distributors and dealers to expand its sales volume at the international platform.

Statistics indicate the world orthopedic products market will be valued at over $45 billion before 2020. One of the core segments of Stryker Corporation is its orthopedics having been introduced in 1914 by Dr. Stryker. At the end of 2000, the orthopedic segment was responsible for 55% of Stryker Corporation sales. By 2002 the Stryker Corporation orthopedic segment sales volume had reached $3 billion, and over time it has been on the increase. Stryker Corporation spends over 6% of its sales revenue on research and development every year. The increase in sales has been facilitated by the fact that Stryker Corporation focuses on stakeholders needs for innovative services and products. That focus has aided Stryker Corporation to continue growing its client base every year. Some of Stryker Corporation innovative products include artificial foot, ankle, spine, joints, and craniomaxillofacial among others.

The key clients of Stryker Corporation are hospitals and physicians. That fact has over time guided Stryker Corporation to make its marketing techniques more personal. Customer judge various brand with the aim of identifying the ones that satisfy them better. After that customers develop a deep and long-term relationship with the product which they choose. Stryker Corporation is a big firm and has many stakeholders who include investors, employees, customers, and project manager among others. All stakeholders are actively involved in the success story of Stryker Corporation’s orthopedic segment.

Employees of Stryker Corporation orthopedic segment play a critical role in the development of quality products for that firm and marketing them globally. Stryker Corporation employs over 33000 employees in various capacities globally. In 2017, Stryker Corporation was ranked as one of the best companies for by Fortune Magazine. Company records indicate that Stryker Corporation has 43 manufacturing and research location which are distributed across the world. Each research and development has several project managers who oversee smooth operation is taking place. Over time Stryker Corporation has undertaken a wide range of successful project in its orthopedic section. Those projects have played a critical role in the growth portfolio of Stryker Corporation. Statistics indicate that Stryker Corporation had over 5000 patents in the world as per 2016. Such success is facilitated by competent work of Stryker Corporation project managers.

Stryker Corporation has customers who hail from various parts of the world. Those clients play a critical in part in motivating the firm to keep on producing more products and services. Customers determine the sales volume of a firm and as per 2016 Stryker Corporation recorded over $11 billion in revenue. Having loyal has aided Stryker Corporation to grow its revenue for 37 years consistently. This has also led to consistent growth of shareholder value as shown below.

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