The organization has seen its sales remain stagnant for the past two years. As a result, there is a need to come up with a service that might be able to remedy this situation. My recommendation involves Online Network Marketing. This will result in the development of distributor networks that will help in promoting the company’s services and products. The network will contain sales agent that will be recruited by the organization whose purpose will be to promote the organization’s products and services. The sales representatives will earn a commission in return. The agents will also be expected to recruit other sales agents with the objective of making the network as extensive as possible. They will be responsible for managing these agents, and hence earn a commission from part of their sales. This will create an incentive for them to recruit as many sales agents as possible.
The benefits associated with this approach are that the company will only incur cost while promoting the online network marketing service. This is through advertisements that will be placed on various online platforms. The company will not incur the cost of reaching the consumers because this task is left to the sales agents. The commission received by the agents will come from the sales that they make. This means that there are no out of pocket payments by the organization. The service favors the mode of the operations in the organization since most of the activities are conducted online. There is a probability of reaching as many people as possible since the Internet enables access to the global market with a click of a button.
In case this approach fails to bring the desired sales level, there will be a loss incurred in term so of investment made and time used. The organization will also need to identify another viable option. However, the probability of online network marketing to succeed is quite high since it is in line with the way the organization executes its activities.
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