On page three of the August 1st edition of the People magazine, there was a makeup ad for color tattoo eye Chrome by Maybelline New York. The ad is a beautiful African American woman. The photo shows how the different colors; purple, blue, teal and green can mix to make an excellent photo. Maybelline is using the ad to sell color tattoo eye Chrome and beauty (Colour wheel Pro-See Color theory in Action). The color choice and the expertise used in the picture are evident of how the company is determined to make its presence felt in the market.

The advert shows pathos. Elements of pathos are visible in the advert because it appeases the emotions of the reader and thus looking more appealing. In most cases, when an individual sees a makeup from the advertisement, they make conclusions and judgments in the advertising company.  The advert can help increase the tastes and preferences of potential customers.

The use of black American on the photo could have a detrimental effect on the business, especially to the whites. It is essential to point out that some of the whites may feel left out by the advert. Some may believe that the products from the company are only meant for the blacks, and thus the whites have no place in their products. On the other hand, some readers will be appeased by the beauty of the woman and take the assumption that the company has high quality products. Others may be of the opinion that the chrome only lasts for twenty-four hours and saturates one’s eyes with the liquid chrome. The placement of these words on the product being advertised may want to imply that the product could be used regularly for the best possible results (Maybelline). The advert seems to have a very clear message to the buyer that if they apply this chrome, then they expect to be like the photo of the woman. There are elements of exaggeration as the advert implies that it offers the best make up in the market.  It is also imperative to point out that the advert offers expert opinion on the best use of the makeup for the best results.

Work cited

‘’Colour wheel Pro-See Color theory in Action’’ Color Wheel Pro. Color Meaning, N.p ,N.D. Web, 9^th Dec, 2016.

‘’Maybelline New York’’People 1 Aug 2016, 3. Print

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