chapter 1: introduction 1.0 background information 1.1 statement of problem 1.2 the objective of study 1.3 research question 1.4 hypothesis chapter 2: literature review 2.0 introduction 2.1 counterfeit and imitation 2.1.1 the danger of imitation 2.2 counterfeit impact on community 2.2.1 the health warning 2.2.2 the effect on business 2.2.3 the legal warning 2.3 psychological and social cultures influence 2.3.1 the attitude 2.4 the economies impact on counterfeit 2.5 the protection of trade marks 2.6 conclusion of the literature review bibliography