Advertisements broadcasted through such medium as the televisions entail messages of programming that entice the audience towards developing the purchasing power of the information. The news is precise and concise mainly to enhance that it captures the attention of the audience and influence their decisions to a particular orientation such as the preferable buying of a specific product or service. It is an ideology that significantly relates to propaganda because of the nature of biasness to mention a particular message to the audience. The notes in both contexts are constructed subjectively and especially selectively to synergize the achievement of the primary objective, especially in a limited schedule.
Persuasion and argumentation display an array of similarities although their results enforce their difference in nature. Persuasion is an effort of convincing an individual to change an approach either actively or passively through the presentation of an aggregate of appealing art. On the other hand, argumentation is the systematic and objective manner of relaying information through the elements of the statement of the thesis, evaluating a claim, providing evidence accompanied by objective reasoning that is asserted from the counteractions of the argument. This is to establish that both entities display a sense of relaying information to other individuals although using different strategies.
Persuasion is a philosophy that is successful from various emotional and ideological dimensions of psychology. It is a concept subject to different scenarios of substantial influence. Reciprocity is one of the plots of persuasion by which an act is expected to be reciprocated in the future. A good example is a friend inviting other friends for a party and hoping to receive a similar invitation from the friends in the future. Another scenario is the philosophy of scarcity whereby people tend to be persuaded to purchase a particular product due to its nature of inadequacy as a means of achieving the elite feeling. There are higher chances of a driver being convinced to stop in traffic for inspection or pay for a ticket once the stranger requesting is wearing official uniform or badge such traffic police, an ideally effective persuasive technique. Significantly, individuals will vote in for a president for a second term once he presents a proven track record hence establishing a feeling of consistency to the voters as the persuasion strategy to win their votes. The final scenarios include the prospect of individuals developing a feel of like to a particular person or ideal and mostly is accompanied by the consensus aspect of the agreement.
The relationship between advertisement and propaganda is proven more than with argument and persuasion due to the systematic nature of delivering the information. The significant difference is that propaganda plays the part of a response and hence lacks the interactive element that is present in argument and persuasion. Both advertisement and propaganda involve just delivering information without an expectation of an actual response in real time apart from emotional reactions. Additionally, the influencing factors of propaganda are distinct in such a manner that the relevance is determined by the quality of responses from the public whereas for the persuasion and arguments, it’s entirely objective and the success is determined by the capacity of interaction success, not action/reaction strategy. The four elements comprise of the levels of interactions among people with the objective of effective communication as the outcome.