Walgreen has partnered with the United Nations Foundations. The objective is to initiate a crucial campaign. The advertisement is titled Get a Shot, and the objective is to convince the Walgreens citizens to get a vaccine, and in return, finance offers a free vaccination to another person living in a different country. The advertisement is for the individuals who are interested or involved in assisting others or in the health care. The advertisement is four minutes, and the venue is in Tanzania that is one of the nations in East Africa (Walgreens, 2016).

The advertisement commences with a distressing voice. Its context is unfamiliar. Immediately after the opening, there is a quote that reads “In Tanzania, there are children who don’t say, ‘When I grow up’… they say ‘if.’ This attracts the viewers’ attention. Additionally, it informs that high percentage of people especially Americans are not aware of the situation in third world nations. Being brought up in developed nations such as U.S makes children to believe that they can take up any career of their choice as long as they are determined. U.S is known as a land of great opportunities. It is known to have all the required resources as well as institutes for persons of all ages to succeed and prosper in their endeavors. Therefore, children in the U.S grow up knowing that they can access all the necessary medical facilities for them to grow and live happily.

In the advertisement, there is an element of pathos. The advertisement’s emotional aspect is very strong. This attracts compassion of the viewer’s towards the affected persons (Tellis, 2004). At the opening of the advertisement, there is an emotional statement that is echoed by children who are in need. There is an aspiration that starts that “If I grow up, I want to be…” (Walgreens, 2016). The phrase has been altered. The advertiser does not use the common phrase, when I grow up. This changes the interpretation of the whole sentence.  This makes viewers to identify with people from third world nations. There are statistics in the advert. This is a clear indication of the harsh conditions that third world nations experience, and using Tanzania as an example is ideal for the entire advert (Wells, Burnett & Moriarty, 2012).

On the issue of ethos, the advertisement appeals to different audiences. Walgreens is a nationwide pharmacy that is trusted all over the world. The firm always assists persons who require prescriptions, wellness, and health products. Walgreens is a renowned drugstore in U.S. Hence, the advertisement concept that states “Get a shot, give a shot” emphasizes the key idea that getting a vaccination from Walgreens will save ones live in the third world nations. The advertisement features reputable men and women who take up various humanitarian situations in the third world nations. Using influential and inspiring individuals in the advertisement, the company expands its audience to all people who are willing to assist as well as personnel in the healthcare sector (Walgreens, 2016).

Concerning logos, the advertisement shows that logic is an important concept. It indicates that saving a life involves getting a vaccine. One going for a vaccine demonstrates that he/she is enabling another person to be vaccinated.  In other words, getting a vaccination means helping anybody who is in need and at the same time improving one’s personal health. Through the concept, Walgreens is successfully impacting the people’s lives across the globe. Even though the Walgreens vaccinations help in preventing different diseases such as hepatitis or flu, they can also be administered to numerous pharmacies in the U.S or identified clinics. Through the advert, the firm has proven that vaccinated individuals are not only benefiting themselves but are also supporting the global campaign towards ensuring a healthy nation.

The advertisement uses different rhetorical devices like ethos, logos, and pathos. This persuades the audience to go for the services, and assist others to be vaccinated. The ad does not want others to be mere statistics but rather play a role in bringing change and make the world a better place. Therefore, the advertisement meets its objective (Wells, Burnett & Moriarty, 2012).

References

Colonial Penn TV. (n.d.). Colonial Penn Life insurance commercial. iSpot.tv. Retrieved from https://www.ispot.tv/ad/7kTS/colonial-penn-life-insurance

Tellis, G. J. (2004). Effective Advertising: Understanding When, How, and Why

           Advertising Works. Thousand Oaks, California: Sage Pub.

Walgreens. (2016). Walgreens ‘Get a Shot. Give a Shot’ Campaign Ad. Retrieved from https://www.youtube.com/watch?v=StfGQaOvGGk

Wells, W., Burnett, J. & Moriarty, S. (2012). Advertising: Principles and Practice.

New Jersey: Prentice Hall.

Do you need an Original High Quality Academic Custom Essay?