Tiffany and Co. Assessment

Memorability

Tiffany and Co. is a unique name that stands out. The addition of the name Co. enhances the identity of the brand as opposed to if the name was only Tiffany. Remembering the name of the company is easy as it is engraved on all the jewelry and perfume that it produces. Tiffany and Co. uses a font that is simple yet different from other fonts. Seeing the label reminds someone of the company even before reading the name in full.

Meaningfulness

Similar to Cartier, Tiffany and Co. finds meaning in its rich history and interactions with the Royal family. Tiffany and Co. started in the 1800s as a stationery seller. The company then converted to the sale of jewelry after realizing that it could use its strong brand name to generate

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