Political advertisements have an upbeat tone.  The persons involve in these advertisements are politicians whose speeches and manifesto display optimism for better leadership and service provision. Listening to such adverts makes the audience feel that their needs and opinions are essential.

Public health adverting uses a kind tone. The advertisements aim to encourage people to take their health seriously, and they do so calmly and compassionately to assure the public that it is necessary to seek medical help and follow other stipulated health regulations. The tone enables the intended audience to take charge of various health issues.

Commercial advertising uses an energetic tone. The tone makes the customers have confidence that their needs and demands can be met. The enthusiasm and consistency depicted by the sound of a commercial advertisement make the customers receptive to the message being delivered since they develop a personal connection with the company or brand being advertised.

Political advertisements seek to encourage democratic and civilized behavior.  Politicians use the platform to give their political opinions and give room for political debates. The adverts remind people of their duty to engage in the electoral process because it determines the type of leadership they will have and its subsequent benefits.

Public health advertisements wish to promote healthy behavior in people. These advertisements warn, provide old and new information as well as inform the public on matters related to health and how to ensure good health. Instilling in people the need to take care of themselves is an essential step towards promoting good health among individuals.

Commercial advertisements aim to encourage informed behavior. The prospective customers use the adverts to decide on whether the product or service is worth purchasing or using. It also makes the intended audience confident of their purchasing power and leaves room for further inquiries or complaints.

The sole purpose of any advertisement is to make the message delivered seem appealing to the audience. Be it a political, commercial or public health advertisement; the intended purpose is to result in some form of appeal, be it fears, excitement, or caution to the audience. The fear Appeal theory identifies that an audience is much willing to heed to an advertisement that warns them of incidents that can take place in case one makes a wrong move or decision.  The theory is appropriate for various types of commercials, in this case, those related to politics and public health. The concept of fear appeals refers to the persuasive messages that attempt to provoke fear by emphasizing the dangers that can occur an individual if they do not adapt to the provided recommendations. The fear messages can be found in public health, political and commercial campaigns with the hope of reducing instances of risky behavior, intentions, or attitudes for polarizing issues.

Fearfulness is a condition that makes an individual afraid or unsure of himself.  Social fear is a condition that arises when one is anxious to meet or spend time with new people because they do not know how the encounter will be.  In most instances, a person ends up humiliating himself or herself or expressing themselves in an inaudible or confused manner. Factors that can result in social fear include one’s physical appearance. For example, people who have Parkinson’s disease stutter and tremor a lot and this can discourage them from engaging with other people.

Similarly, a person with disfigured features among other deformities my feel unattractive thus making it hard for him or her to be confident among other people. One’s upbringing or social class can also influence how they associate with others. The fear of meeting with people from different social classes or environments is common whereby one person feels less important or appreciated than the other.  The fear severely restrains a person’s capability to take part in normal social interactions.

Individual perceptions and experiences can make a person fearful. Past events that have made a person face humiliation trigger a fear that the scenario might repeat itself. For instance, if one has experienced brutality such as bullying or violence while in school, he or she may feel nervous or anxious talking to people that he or she feels might be bullies or violent. To prevent such incidents from happening, the individual might find it easier to keep quiet that interact.  Comparing oneself to other people makes an individual has a perception of himself prompting him to have imaginary problems that can cause humiliation. For example, the fear of not knowing the reactions of the people he or she will interact with may instill chills, and this is what prevents most people from being social.It is necessary that a person learns to distinguish what he or she feels or has been through to stop him or her from sabotaging social relations.

 
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