(a)Market analysis and its implications on tropical salvage

The Indonesian market for distinctive handcrafted furniture made from salvaged hard wood has been thriving over the years. The company has been receiving numerous revenues as a result of increased sales which is associated with the good image created after creating several employment opportunities to several unemployed youths.  The company has also strived over the years to maintain its market share both in Indonesia and abroad. Tropical salvage has been on an expansive plan over the years and it hopes that its objectives will be realized sooner than later. With the able leadership of Mr.  O’Brien, it is certain that the company will get to higher heights.

The company has been actively involved in creating steady eco-positive jobs salvaging wood and building well crafted, value-competitive products. The company has also been in the forefront in ensuring sales with social and environmental mission. It has been noticed that the company strives tirelessly in implementing conservation, forest restoration and environmental education projects. It has also been actively in creating awareness of and helps protect Indonesia’s   remaining bio-diverse and carbon rich tropical forests.

The success of the company can also be attributed by its ability to apply skillful construction techniques to build sturdy and functional designs. Company’s’ every piece of furniture is handmade and expresses the company ethos. This has made the company survive even during economic crisis since they can offer reasonable prices. Sales of Tropical Salvage furniture fuel our company’s guiding mission – market-oriented conservation, tropical forest restoration, and community empowerment.

Tropical salvage has little or no competition as far as manufacturing of furniture from salvaged timber is concerned. It is for this reason that the company has enjoyed free market both within and without the boundaries of Indonesia. The government of Indonesia has also been very supportive to the tropical salvage company due to its environmental friendly business. This has resulted to the timber industry to contribute significantly towards the country’s GDP. The manufacturing of high quality product and embracing a technology not known to many has also made it very difficult for new entrants into the market. The source of raw material may not be an easy task thus making it difficult for new companies to venture into the business.

b) Explain the motivation theory of Herzberg’s two-factor theory and assess how Tropical Salvage is practicing this model in its HR practices. You are also required to highlight any areas for improvement

Human resource is a very critical component in the success of any organization and Tropical Salvage will not be an exception. This is because human capital is considered as the important asset within an organization and more specifically to Tropical Salvage where its operations are accomplished with human hands. It is for this reason that Mr. O’Brien must have a strategic human resource that will ensure that the company’s objectives are fulfilled. The management should ensure that it has experienced wood workers and other kind of staff needed to fulfill the organizational objective.

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